HANA Platform integrates data from virtually any source for easy to analyze view of all your customers
Advance and Predictive Analytics make it easy for you to gain insight into customer behaviour, allowing you to make business decisions based on real data in much less time.
Spot patterns and trends in data & mine data for unexpected insights or discover facts
Based on SAP HANA and R Technologies for Advance Analytics, predictive analytics, data mining, statistics, artificial intelligence & natural language processing
Forecasting enables you to adapt to changes, trends and seasonal patterns. You can accurately predict monthly sales volume or anticipate to the number of orders expected in any given month
Detect relationships or affinity patterns across data and generates a set of rules and select rules most useful to determine What products do customers purchase simultaneously and when ? Which customers are not buying ? What new cross selling opportunities exist ?
Classification helps you do things like select the right products to recommend to particular customer and predict potential churn
Identify segments and homogeneous groups so that precise offerings and messaging can be defined. Allows to group web visitors or prospects by specific attributes so you can more easily and accurately track customers and understand behaviors.
Identify Customers that were previously active but are currently less responsive or completely unresponsive
Extrapolate the characeteristics of these customers using a decision tree
Classification of these customers enables you to identify those likely to churn so you can modify marketing and sales campaign accordingly
Identify customers who are buying certain category of products or not buying at all.
Identify cross sell opportunities
Identify customers that represent potential sales opportunities and customize campaigns that offer them exactly the product or services they are most likely to buy